Autumn designer brand hot search list
Third quarter TOP50 hot search designer brand
This article focuses on the designer brand in the third quarter of 2019, sorting out the data of interest, refining the designer brands with high market clicks and high topicality, ranking brands according to big data, and analyzing hotspot elements.
Style ratio data analysis
From the third quarter brand attention data, the market's attention to the simple Zhongshu style brand accounted for 42% of the big share, while the new designers and retro trends in the third quarter of the brand attention has a great market peek.
TOP1: SJYP
SJYP was founded by American-American designer Steve.J & Yoni P. In 2006, SJYP, a denim brand based in Seoul, was founded. With its current spirit of youth culture, reshaping the basics of the 1990s, the brand's novel, playful and feminine aesthetic has won the attention of many actresses and Korean pop music stars.
TOP2: Bosie
Bosie is a non-sexist fashion brand that wants to explore fashions that are suitable for both men and women through stylized design and tailoring. Bosie is committed to breaking all boundaries, rules and constraints, and will be cool with superior quality and easy price. The beauty of fashion items and the concept of “no boundaries” bring to everyone who pursues fashion.
TOP3: LOW CLASSIC
Known as Korea's Celine, LOW CLASSIC was founded in 2009 by three designers, Lee Myeong Sin, Hwang Hyun Ji and Park Jin Sun. The brand's clothing lines are clean and neat, and the cut is not a noisy, not just sticking to it. "Neutral", but a lazy, sexy, distance and other visual impressions, playing extraordinary.
TOP4: Off-White
American designer brand Off-White was founded in 2014 by Virgil Abloh, the current LV menswear creative director. As for Virgil Abloh, it is the styling consultant for American rapper Kanye West. Off-White's latest Paris show is still a consistently fashionable street sport. This season is based on streetwear and urban culture, with minimalist black and white and artistic lines on the clothing and accessories.
TOP5: Blancore
Blancore is an independent designer brand from New York, USA. The core concept of the brand is “THE CORE OF PURITY, THE ESSENCE OF DESIGN”. He is good at interpreting European classical romance with minimalist techniques. He focuses on low-saturation color, removes exaggerated and trivial decorations, restores the most authentic look of fabrics, and expresses costume personality with the best materials.
TOP6: FORELE
The core part of the FORELE brand is the “artisan spirit”. All the clothes are hand-stitched by the craftsmen of their own team, and the finishing requirements for fabrics and accessories are extremely high. The use of independent original design to highlight the elegant beauty of independent mature women, to "share" "exquisite" and "grave" concept, to promote the yearning for a beautiful lifestyle.
TOP7: Ameri VINTAGE
Ameri VINTAGE is a women's wear brand founded in 2014 by Japanese model and designer Heishi Naiyang. It consists of Ameri's independent original design and Vintage boutique. Designed with NO RULES FOR FASHION, it advocates the idea of freedom and a mix of styles.
TOP8: Andersson Bell
ANDERSSON BELL is a well-known designer casual wear brand in Korea, founded in 2014. ANDERSSON BELL has a Nordic sensibility, flaunting the brand value of slow fashion, and is good at combining the past and the present, the tradition and the new wave. ANDERSSON BELL combines street, art, culture and other elements to advocate freedom of dressing.
TOP9: Alexis
The Alexis brand originated in North America in Europe and America and was founded in 2008 by a team of mother and daughter (Ana and Alexis Barbara) designers. The brand style is dominated by romantic flowers. Committed to the application of style fabrics, exquisite lace chiffon fabric is an important means of style performance, elegant style, unique print, to meet the two-way needs of formal occasions and daily wear.
TOP10: AEER
a?r is Latin, with the meaning of sky, space, and air. The brand is inspired by the men's dress style of the 1940's-1950's period. In the pursuit of retro masculine tailoring, it also pays attention to the gentle design details, making it more full of modern classic taste. It is a contemporary designer brand.
Key element
From the brand TOP list, it is not difficult to find that whether it is simple, sleek, retro or romantic, there are indispensable splicing and irregular deconstruction elements, among which heterogeneous splicing is the most popular. Rhythm ruffles, vintage patterns and lace tulle stitching are used in various styles in a mix of styles and harmony, which is a key element of higher activity in the third quarter.
From the brand TOP list, it is not difficult to find that whether it is simple, sleek, retro or romantic, there are indispensable splicing and irregular deconstruction elements, among which heterogeneous splicing is the most popular. Rhythm ruffles, vintage patterns and lace tulle stitching are used in various styles in a mix of styles and harmony, which is a key element of higher activity in the third quarter.
Heterogenous stitching
The heterogeneous stitching technique is particularly prominent in the brand design of the third season. Among them, the plaid fabrics of different materials are used as the key reference points, and the fashion charm of the single products is displayed by various structural stitching techniques.
Irregular deconstruction
Breaking the deconstruction design of the rules, sweeping the entire market, showing the current trend of "defect culture" in an asymmetrical, irregular shape. The deconstruction in different styles shows different styles. The deconstruction under the new style reflects the rebellious and bold side of the new generation, while the deconstruction of the elegant urban style reflects the simple and uncomplicated feelings of urban women.
Rhythm ruffle
The application of the ruffled edge changes the direction of sweetness, and is more applied to urban leisure, sports trends and other items, adding surprises to the design of the single product, mixing the elements of the application, and colliding with unexpected visual wear effects.
Lace tulle application
The application of lace gauze has always been a concern, and the new season's lace gauze breaks the limitation. A large area is applied to the splicing design of different materials. In the application of sports style, the fusion of the soft and the soft shows the female temperament. A soft side.
Vintage pattern
Throughout the third quarter, the TOP50 designer brand rankings, the retro pattern is emerging, and more emphasis on color matching, the combination of ethnic patterns and wallpaper flowers, the application extends to various brand styles, leading the new season of retro trend.
