Analysis of the hotsale of women's trench coat market
data analysis
Overall analysis of the windbreaker data in September, Jane Ou Zhongshu and tooling cotton and linen dominate the mainstream, is the two main styles. From the silhouette point of view, the self-cultivation type accounts for 38%, which is the focus of the design. The process uses deconstruction, shirring, and splicing for design.
TOP10
The overall style of the TOP10 is biased towards Jane Ou, who is generally more self-cultivating and has a waist treatment. Emilia Wickstead occupies the top spot, and the side shows that the waisted dress is a new highlight of the design.
Waist windbreaker
The center of gravity of the windbreaker skirt design focuses on the lower part of the waist, and the waist is applied to the waist to fit the female curve. The main method of design is to change the hem and innovate, adding active pleats, half-length printing, multi-layer pleats and other highlights.
Plaid element stitching
In this season's plaid stitching, the plaid and the khaki windbreaker fabric are spliced, and the area of the plaid is more than 40%. In addition to the classic British style pattern, Ports 1961 uses white lines and equidistant vertical parallel repeats to create regular square plaids; Hellessy interlaces the same lines of different lengths, and splicing with windbreaker fabrics to create a special texture. In the details, a variety of plaids can be selected for splicing, and the splats with higher saturation can also be used to increase the vitality.
Collar cascading
The double-layered design of the collar is a noteworthy point in this season's trench coat. The double-necked design of the same material, the different necks of different materials and colors, are superimposed on the underside of the original collar, while maintaining simplicity and yet decorative.
Rate tooling wind
The windbreaker adds a large patch pocket design to the original and retains a tough cut and texture. Max Mara and ROARINGWILD both shorten the length of the windbreaker, increase the number of pockets, and continue the application of the collar; Y/Project half-high collar trench coat with adjustment function, more practical.
Chinese threshold
In the spring and summer of 2020, the Chinese style design returned to the fashion stage, once again becoming a fashion trend. Different from the symmetry of the traditional threshold, the design of the slanting sill combines practicality and individuality, shifting the neckline to the left or right, and the waistband is a belt. The simple structural changes do not simplify the overall function, reflecting the Chinese style and simple fashion. Aesthetic.
Special sleeve
The morphological characteristics of the sleeves are changed by changing the size of the sleeves and the sleeves. The shoulders are pleated, or pleated at the cuffs. From the shape, the pleats create a wide sleeve that gives the windbreaker a natural texture.
T station warning: thin and light texture windbreaker
The anti-season light and thin fabric is the most special windbreaker item on the T-stage in the spring and summer of 2020. In the fashion week that ended in September, the micro-transparent fabric was applied to the windbreaker as a stitching combination; or the global application, with bright prints, added a romantic and mysterious color.
