Jinjiang News Network April 23rd The 21st China (Jinjiang) International Footwear Industry and the 4th International Sports Industry Expo (hereinafter referred to as the "Expo") officially came to an end yesterday. The theme of the Expo was “Showing the international style of brand exhibitions and writing a new chapter in Jinjiang's experience”. The number of participating merchants was 178,700, a year-on-year increase of 12.1%, reaching an intentional turnover of 23.82 billion yuan, a year-on-year increase of 15.7%.
The exhibition area of the Expo is 60,000 square meters. A total of 2,200 international standard booths have been set up, and more than 500 exhibitors have been established. The “One Belt and One Road” brand pavilion, Taiwan Shoe Hall, International Fashion Trends Pavilion, Science and Technology Museum, China Merchants Pavilion, Jinjiang More than 10 specialty pavilions, such as the Footwear Index Pavilion, the Sports Industry Exhibition Zone, the Inner Pit Slipper Pavilion, the Swimwear Pavilion and the Media Display Zone, highlight the elements of the entire industry chain, internationalization, fashion, technology, and intelligent manufacturing.
The Expo gathers the development of the whole industry chain. On the basis of displaying the footwear products such as shoe machine, shoe material and finished shoes, it also displays all the new trends and new technologies in the fields of running, football, ice and snow, swimwear and slippers. New materials, e-sports, fitness and fitness, sports tourism, caravan camping and other new formats are also concentrated.
The brand effect of the Expo is obvious. Anta, 361°, Sendike and other well-known sporting goods companies, Shuhua, Kanglejia and other brand fitness equipment companies, St. Frye, JEEP, Camel Outdoor Sports and Outdoor Equipment Brand Expo are eye-catching. Among them, Anta not only displayed the "young" and "cross-border" well-known brand joint products, the cutting-edge technology platform and ice and snow sports equipment in the exhibition area also showed the latest achievements of sports technology to the merchants.
Innovation and intelligence are still the main theme of shoe materials and shoe machines. In the shoe material exhibition area, many companies focus on “innovation and green”, pursue higher cost performance and higher efficiency, and become the development direction of various shoe materials enterprises. In the shoe machine exhibition area, reduce labor, material, automation and intelligence. The shoe machine attracted the merchants to discuss. Factors such as creativity, technology, and intelligence are accelerating the development of the upstream and downstream of the entire sports industry chain.
At present, Jinjiang is making every effort to build an international and innovative quality city, and “internationalization” has become the key word for Jinjiang’s new round of development.