Women's jacket market hotsale analysis
Data analysis
In the jacket style of August, the brand of the brand-name jackets showed an overall upward trend of 23%, and the leisure style was almost 34% compared with the previous month. The style of the Chinese and Shaoshu styles also increased slightly due to the tweed ratio.
TOP10
In this TOP10 style, the tide brand styles occupy most of the ratio, and the overall collar has a trend of developing suits (the collar type is more obvious), and the stitching has become a popular application process in the TOP10. (TOP10 order from left to right, 1-5, 6-10)
Truncated jacket
Truncation has been applied to T-shirts, shirts, and sweaters in recent seasons. It is also used on jackets this month. The overall stage of the body is shaped like a silhouette of the upper body, which is combined with casual decoration to create a whole. Comfortable appearance.
Tweed
This year's autumn and winter season, the tweed has become popular. In the jacket style, the overall style follows the CHANEL style, with splicing, wrapping and other techniques to show the CHANEL classic ladies style.
Closing cuffs
On the basis of the traditional ribbed cuffs, some of the styles with closed cuffs in this quarter are made by tightening the inner cuffs or pulling the inner loops as a way to keep warm and maintain the comfort of the activity.
Deconstruction stitching
The deconstructive method is used to deconstruct the whole body, and the different deconstruction is used to construct the stitching, which forms a strong conflict comparison. On the fabric, the fabrics with contrasting colors or material conflicts are used as the main materials and auxiliary materials. They are full of personalization and are favored by the current YZ generation.
