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Analysis of the hotsale of Women's dress market

Nov 23, 2019

Analysis of the hotsale of Women's dress market

Women's dress market explosion analysis


data analysis

According to the analysis of the dress data in September, Jane Ou Zhongshu and Shao's lady style dress still occupy a high proportion, the cotton and linen style has declined, and the sports and leisure style has gradually increased; the ruffled edge and the waist have become the highest use of this month's dress. In detail, the pleats have a slow reduction trend; the floral prints on the patterns are still the most widely used, the artistic prints and stripes are obviously increased, and the natural landscape prints are reduced.

data analysis

TOP10

In this TOP10 style (1-5 to 6-10 from left to right), cotton leprosy and less lady styles are the main styles, knee long dresses occupy most of them, spring and summer styles are the mainstream concern, sky blue The color has become the focus of color, and the details of the waist and pleats are still the highlights of the dress design.

TOP10


Wrinkled pleats

Wrinkled pleats have been the most important detailing technique for dresses this year. The pleated design enhances the three-dimensional decorative effect of the garments. The twisted and asymmetrical lines bring a three-dimensional texture effect, and the wall-like link-like design details increase the contrast of the piles. The layered pleats highlight the level of the garment, and the drawstring shirring uses light to illuminate the local details, combined with the cotton and linen fabric to create a sunny, comfortable, literary experience.

Wrinkled pleats


New style shirt skirt

Different from the previous shirt-style dress, the new shirt skirt emphasizes the conservative collar and waist feature of the shirt. The front detail decoration presents more details of craftsmanship, openwork lace, regular pleated compression, strap fastening, and segmentation. Cut-and-embroidered embroidery and more sophisticated contrast stitching add a richer design highlight to the new shirt skirt.

New style shirt skirt


Tulle

The light and thin organza material is interpreted in a multi-dimensional manner, combined with lace, delicate floral pattern printing, shirring or regular pleated process. The texture of the gauze clearly shows the girl's graceful figure, ultra-light Fabrics also create a romantic and elegant clothing atmosphere.

Tulle


Art painting engraving

In this era, the past has a strong artistic charm that attracts and induces us to look back. The local classical oil painting theme blends classical art forms with modern fashion. More and more art-related paintings and clothing patterns are in contact with each other, which makes the art give people a kind of virtual experience.

Art painting engraving


T station warning pop: wide striped baseball uniform skirt

Fashion is a system that repeats the cycle. The stripe elements that have been quiet for a few seasons have returned to the public with its unique chic fashion. In the spring and summer of 2020, there is a strong “return to the ancestors” trend, striped elements. Has a strong versatile character. The wide-stripes are used in baseball uniform dresses to bring a stylish and casual new school style.

T station warning pop: wide striped baseball uniform skirt


Special recommendation: under the sky

Under the sky is a white cloud? Is it Xuefeng? Still the blue sea? From the love and awe of nature, the photographer captures the natural state of the most beautiful blue sky and white clouds, ocean and snow peaks, and prints on the dress with printing and dyeing digital printing, bringing a sense of visual freedom to the sky.

Special recommendation: under the sky

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