Comprehensive analysis of women's cotton and linen benchmarking brands
List of key cotton and linen brands
Brand Dynamics
1.Ein2019 autumn and winter know yourself, the new EIN product draws on the Nordic natural environment and the texture of stones, transforms it into abstract clip art, and feels nature again in the form of clothes. 2. Exceptional 2019 "Zhushoutian" Autumn New Product Private Meeting was successfully held in Taikoohui, Guangzhou. Under the "Zhushuitian" autumn universe view, it originated from human's exploration and imagination of the unknown universe and the utopian beautiful world Longing. ???? 3.JNBY × Cici Xiang Yijing, I would like to invite a JNBY woman with a bright personality, CICI, to explore her internal and external correlations and thinking, as well as the precipitation and repair in the process. .
Analysis of Cotton Leprosy Brand Market Data
Cotton and linen style autumn and winter new categories account for the proportion of windbreakers, dresses, coats, windbreakers and dresses are mostly plain, flower patterns are presented in abstract geometric color blocks. The bud shape, exaggerated pockets and other elements added to the details enrich the design of cotton and linen items.
Color recommendation
Cotton and linen style 2019 autumn and winter colors are warm yellow, chili red, army green, navy blue, fog black and other comfortable colors as the main push color, with a warm color to the cold autumn and winter a hint of warmth. When these colors are matched with natural and simple soft fabrics, elegant windbreakers and casual suits give people a comfortable and capable feeling.
Abstract geometric color blocks
The autumn / winter 19/20 cotton and linen-style printing inspired by abstract art, drawing on the colors, lines, and color patches of abstract paintings to express attention to lifestyle and feelings about the state of life. Printed on the thin silk fabric has a sense of transparency, creating jackets, skirts and other items, and a cotton fabric with a very wide sense to create shirts and dresses.
Bud shape
The bud shape is a way of expressing the longing of nature in cotton and linen style. This season, a large number of bud shapes were used on the design of the waist, emphasizing the waist curve of women, which can make the overall shape look more fresh and soft. Asian women's pear-shaped figure plays a decorative role.
Praise bag
Cotton and linen are no longer pursuing literary arts. The resurgence of sports style has also caused Cotton and linen to try functional designs. Oversized pockets have begun to appear. The sloping large pockets have given cotton and linen a sense of function and independent pocket Very strong decorative.
Volume fold
Volume pleating has become a popular design method for this season's autumn and winter. Whether it is volume or softness, it has brought a new look to the dress. Through the design elements such as pull-outs and elastic bands to create a sense of wrinkle at the waist or full body, the single product is more elegant and smart.
Layered
This season's autumn and winter emphasis on layered and layered wear, long-sleeved dress with asymmetric windbreaker jacket, slender silhouette highlights the sense of hierarchy and intentions. The layering of the half skirt is to modify the waist and stretch the leg shape. The sweater and long shirt have an extra layer at the hem, which does not appear bloated while adding volume.
Long dress
This season's long-sleeved dress is the perfect choice for over-fitting. The dropped shoulder design and waist details are very modern, and the practical pockets are very functional. Adding unique style and exquisite buttons also brings eye-catching points to the simple silhouette, injecting modern elements into the classic style.
Practical windbreaker
The windbreaker is one of the key items in autumn and winter. This season is mainly for practical and versatile performance. Combining commuting with practical functions, the integration of drawstrings, vest shoulders, structural pockets, buckles and other elements enriches the sense of detail of the windbreaker. High-gloss fabric, volume silhouette, and hit-and-miss details create an extra long trench coat.
