Analysis of the explosion of women's denim market
Review
According to the POP 9 month women's denim TOP style library data analysis, Pioneer Tide brand and girl micro tide have a higher market share, the simple Zhong Shuzhan is relatively low; washed denim fabric is the focus of this month, tie dyed denim fabric has a slow reduction trend The use of the process is mainly based on splicing. In the segmentation form, the segmentation formed by the auxiliary materials is obviously increased.
TOP10
In this TOP10 style (1-5 to 6-10 from left to right), the girl's micro-tidal style is the main, the proportion of lace patch design is relatively large, and the tooling style three-dimensional patch pocket appears in the denim item. The frequency is also high, and the combination of skirts is the fashionable focus of this year.
Pure white stitching
The rebellious tannins and the splicing of pure white fabrics continue to rise in the 2020 spring and summer styles, which is a new design point. The sturdy denim fabric breaks through the original splicing with knitted fabrics, sportswear fabrics and formal fabrics, enriching the fabric texture and fullness of fashion; when using white fabrics for denim details, it can brighten the overall color. For large-scale splicing, local application is more innovative.
Closing design
The designers boldly moved the belts that were used to the waist and the sleeves of the sleeves to the cuffs to form a loose silhouette, which can create a cool and cool feeling. In the spring and summer 2020 styles, the design of the jeans' feet is mainly based on buckles, straps and knots. It can play a decorative role, and the design of the mouth is more free than the previous rubber band. The open mouth is loose and straight leg pants, and the style changes are rich.
Line segmentation
The division of the 2020 spring and summer denim items is different from the previous ones. It is mainly based on dense divisions and is represented by accessories such as lace, beaded beads and rivets. The segmentation of the denim fabric on the basis of the gauze fabric interprets a feeling of rigidity and softness; the segmentation formed by the accessories and the densely packed overlock is a new design point, which can enrich the style details. High street and modern.
Tooling patch pocket
In the 2020 spring and summer show, the frequency of three-dimensional patch pockets is high, and the combination of skirts is the fashionable focus of this year. The thick three-dimensional patch pocket can enrich the denim style, and the practical and decorative coexist; the left and right asymmetric flap design and the use of the contrasting bright line make the simple garment have the soul, highlighting the creativity of the micro-tidal tooling denim.
Wearing a corset
The handsome and tough denim fabrics show different bras in the form of bright lines and splicing. The tight denim bras can be worn to highlight the waist curve and bring out the wearer's figure; the corset silhouette is outlined by the bright line. It creates a fashion personality and looks like a dress; it is decorated with burrs and beading at the same time, echoing the trend of girls' tides, forming a diversified layout structure, showing a cute fashion, girlish style.
