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Analysis of the explosion of women's coat market

Nov 21, 2019

Analysis of the explosion of women's coat market

Analysis of the explosion of women's coat market


data analysis

In August, the style library of women's outerwear is mainly composed of simple and medium-sized, and the shape is mostly X-shaped with slim waist. The stitching process is still the most used in the process.

data analysis

TOP10

The TOP10 style is mainly composed of simple and casual long coats. The design style is simple and succinct, and it is generally more self-cultivating.

TOP10

Vintage wide shoulder

The neat tailoring and smooth contouring reveals the charming atmosphere of urban women in the sleek, the silhouette of the wide shoulders is more retro and domineering, and the gas field is full. By adding the belt and waist design, the body proportion is more obvious.

Vintage wide shoulder outerwear


Neckline art

The collar is the most easy to focus on the overall clothing. The design of the scarf collar combines practicality and decoration perfectly, enriching the structure of the collar and enhancing the visual effect. It is neither too exaggerated nor mediocre.

Neckline art coat


Threshold alienation

Breaking the threshold, making irregular shapes or cross-processing, can visually create a new sense of the threshold of the coat, which can bring a sense of design to the clothing.

Threshold alienation coat


Patch pocket decoration

The design of the jacket is simple and generous, and the design of the patch pocket reduces the overall monotony, which increases the layering and design sense of the garment, making the garment more eye-catching, and the decoration of the pocket is larger than the practical function.

Patch pocket decoration outerwear


Heterogenous stitching

Splicing two different fabrics on the body, hem, sleeves and other parts to create a strong visual experience. Different fabrics collide with each other to make a fake two-piece coat, which is very layered and attractive, making the whole more. A bit stylish and full of design.

Heterogenous stitching outerwear

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