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2020 spring and summer women's theme planning

Sep 13, 2019

2020 spring and summer women's theme planning

plastic-free coat


Theme inspiration

The ocean gave us life, and we gave them plastic. We are far from enough for marine protection and exploration. Protecting the ocean is to protect life. According to the latest statistics of the United Nations, the annual output of global plastics is expected to reach more than 300 million tons, and half of them are discarded once. If the status quo is ignored, by 2050, plastic waste in the ocean will exceed fish. Protecting the ocean is imminent, we pursue the coast without plastic and return the original purity of the ocean.


Marine theme inspiration


Inspiration event

Event 1: Vietnamese photographer Benjamin Von Wong used 168,000 discarded straws. With the help of volunteers, it took several months to clean up the straws and sort the colors, which eventually formed the work. Benjamin hopes to adopt this exhibition to awaken people's attention to plastic reduction, environmental protection and marine ecology. Event 2: On March 3, 2019, World Wildlife Day, the United Nations called on the world to participate in the battle to save the ocean. With the theme of “Underwater Life: For Humans and the Earth”, the focus is on marine life. Many world-renowned actors, singers, celebrity chefs and writers have also tried their best to protect the ocean.


Source of inspiration


Trend leader

The exquisite and feminine wearing form is more deeply interpreted in the direction of the non-plastic coast, combined with the lightness, freshness and luster of marine life, and more transparent and fragile with strong details. The combination of flow and stability increases the delicate beauty of the garment.


Women's wear


color

The color of the non-plastic coast is more the introduction of light tones, and the beautiful plankton tones in the ocean as a continuation of color, combined with the seasonal colors of spring and summer, highlighting the cool, clear, feminine and inclusive waters. beauty of.


Coastal color


Pattern - sea bottom float

Among the pattern elements of the non-plastic coast, the creatures on the seabed are recommended as the main direction, and the shades of the shades are recommended as the mainstream, so that the clothing pattern once again returns to the beauty of the ocean, calling for more people to pay attention to the marine field and protect the ocean.


Marine life pattern


Details - tulle ruffle

The ruffled edge of the tulle makes the feeling of the jellyfish more intense, giving the garment a lighter feel. At the same time, it also creates a romantic and elegant clothing atmosphere.


Tulle ruffled dress


Fabric - photosensitive reaction

Gloss is emphasized in the direction of non-plastic coast, and this kind of luster is the main form of light source with pearls and shells. It makes the clear fabric more photosensitive reaction, and presents the fabric feeling with natural beauty.


Glossy women's fabric


Group goods match - spring (sweater)

In the spring band, sweaters are the main focus, with the shades of yellow and green as the main form, supplemented by floating phosphorescent blue and Aegean coast powder, so that the overall feeling of the clothing is fresh and full of vitality.


knit garments


Group goods match - summer (shirt)

In the summer band, the clear shirt is the key piece, and the shirt will also add a light-sensitive reaction, which will make the shirt more beautiful. The color combination will combine the cactus flower purple tone and the melancholy blue tone to make the whole garment clear. Slightly calm.


women blouse


Group goods match - Midsummer (dress)

In the mid-summer band, the dress is a key piece, in which the dress is mainly in the form of a tulle ruffle, which highlights the light beauty of the marine life, the shade, the clear orange and blue tones, complemented by the strong orange and lime The green tone allows the costume to interpret the aesthetic ocean feelings under the symbiosis.


Marine life dress


Group match - Midsummer (T-shirt)

The key items in the midsummer band are T-shirts, while the T-shirts emphasize the marine life pattern. The overall color is mainly composed of light and soft tones. The non-invasive and non-aggressive color of pink is the key color recommendation of this band.

Marine life t-shirt

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